- PRO SEMINARS
- PROMOS 101
...and thanks for swinging by!
If you're new to promos, check out the PROMOS 101 section in the menu up above.
If you're a working promo producer, I've got some interesting stuff up there for you too.
Information about my PRO SEMINARS is now hosted at another website.
The menu will take you there.
1/. Because in the wider business world "promos" means something else entirely.
(TV promos might be better described as point of sale marketing.)
2/. Because most people have absolutely no idea about how much time and trouble goes into just a few seconds of television.
3/. Because, through formulaic format and intense repetition, we have trained viewers to ignore promos completely. Promos is to TV what spam is to email.
The industry has enabled people to spool over ad breaks entirely; and, more and more people are experiencing completely ad-free viewing via the internet at sites both legal and otherwise.
Moreover, the business has identified promos as a "cost center" and is doing its darndest to produce them as cheaply as possible.
I'm forced to–– once more–– declare that I believe this to be a great shame; as promos, when done right, still have an incredible ability to steer a company's fortunes.
There are now many ways in which TV channels communicate with their audience.
More importantly, there are many other "non-TV companies" engaged in exactly the same kinds of communication.
Sure, the empire may strike back. But it appears to me more likely that "promos" is in the process of being recycled and reincarnated.
Same job, new title. Watch this space.