This website is divided into two sections:
1/. If you're new to promos, check out the Promos 101 section.
2/. If you're a working producer/creative director, watch/read this:
let's take it from the top...
"Promos" is the television industry term for TV ads that attempt to persuade or remind viewers to tune-in and sample a channel's programming.
These days, promos are in the middle of a perfect storm:
Years of breathless hype
have conditioned the audience to simply ignore promos.
enabling viewers to spool past
or simply avoid promos (and advertising) completely.
have put more pressure on TV channels
to squeeze more money out of their ad breaks,
making promos shorter (and less effective) than ever.
The less relevant promos become,
the more promo department budgets are cut,
the more promos become mass produced,
the more the breathless hype.