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Promo Workshop

what I do

I provide training in communications, storytelling, creativity and branding for TV channels and businesses worldwide.


I worked and trained as a TV promo producer at the Seven and Nine Networks in Australia.

In 1995 I was part of the launch of subscription TV in Australia.

Over the next 9 years my promo producer training course was developed, implemented, and refined; while working as the head of promos for TV-1
and as the creative director for Showtime Australia.

In 2004 I started my own consultancy business working for various creative clients including Foxtel, ABC, Nine, Young & Rubicam.

I also began speaking at Promax conferences internationally;
and was soon delivering my TV training seminars to companies at home and abroad.

In 2007 I helped launch the premium drama-series channel Showcase.

Since 2009 I have been developing innovative forms of entertainment promotion that go beyond the standard, 30 second TVC.

In 2012 I re-worked my TV training seminars from the ground up to bring my knowledge and expertise in communication, branding and storytelling to the wider world of companies and businesses everywhere.

training and seminar clients

australia and new zealand:
Network Ten,
Australian Broadcasting Corporation,
Seven Network,

united states:
CNN Atlanta
TV-One Maryland
ESPN International Connecticut
ABC Burbank.

Premiere Germany Munich
Hitradio Ö3 Vienna
THT Moscow
RTL Netherlands Hilversum 2008
Sky Television Italia Milan
Fox Channels Italy Rome
RTL Netherlands Hilversum 2012
Digiturk Istanbul
CTC Moscow
Russia 1 Moscow
TB-3 Moscow
Pop-TV Slovenia

promax conferences

Sydney 1999-2005

Singapore 2005
Johannesburg 2006
Dubai 2007
Berlin 2007
New York 2007

Johannesburg 2008
Sydney 2008
Mumbai 2008
Barcelona 2008
New York 2008

Johannesburg 2009
Sydney 2009
Lisbon 2010
Sydney 2010
Berlin 2011
Sydney 2012
Singapore 2012
New Zealand 2013

other conferences

MediaBrand Moscow 2014


Charley Holland at Promax NYC 2007
Photo: Gabe Palacio


You can view my showreel;
or read about the work, in context, with my creative case studies.


Charley Holland is a content creator with 30 years experience in the TV industry. He is reasonably underwhelmed by social media, which is why you can find him on Facebook; LinkedIn; Twitter; Google+

©2013 The Charley Holland Agency

All rights reserved for all content on this site
©2013 Charles Holland,
trading as The Charley Holland agency.
ABN 75 746 481 695

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With the exclusion of properly linked and attributed internet usage
all copying and re-publishing of work from this site is strictly prohibited
without prior written consent.

All data and information provided on this site is for educational and promotional purposes only. I make no representations as to the accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information; or any losses, injuries, or damages arising from its display or use.

Text on Promo Workshop is composed in Australian English, the most sensible English usage and style format in the world.

If you want to suggest a topic please let me know.

Thanks for your support!
Charley Holland