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Promo Workshop

part 5 of 7: How To Get Ideas
creativity

It's now time to complete the writing module of this course started in episodes 3 & 4. Get ready to test your powers of observation & analysis; introduce yourself to the basics of creativity; and discover how to bring the magic to your promo production.

• what the hell am I going to write?
• what creativity depends on
• paper cut process: audio
• angles
• angles examples
• paper cut process: vision
• list of shot types
• taking your paper cuts to an employer

Demonstrates a special technique for idea-getting; and offers advice on breaking in to a TV promo department.

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