Promo Workshop

part 7 of 7: How To Edit TV Promos

Editing is the step in the promo production process where (in theory) all your preparation and ideas come together according to your paper cut plan.

This episode brings the paper cut technique to its logical conclusion; demonstrating how to teach yourself TV promo editing.

As well as using scriptwriting and soundbites to communicate your promo message, you also use pictures and graphics to communicate visually. This final stage ensures your pictures and audio are working together for maximum effect.

As well, there's some neat advice on what to do with your completed promos.

• the teach yourself editing process
• logging
• re-creating promo bases
• demo voiceovers
• demo graphics
• demo production music
• editing effects: the basics
• editing your own promos from scratch
• getting your promos seen

Some final notes about logging, etc.

I did mention that there's no "one right way" to do this job, right?
But, if there's one thing that each producer does differently, it's logging.

There are some producers who can simply watch a show, remember where the good bits are, and swing back and grab them when they're editing. Great!

Having said that, I see a lot of producers who think that they can do this; but in reality, waste loads of time going back to find soundbites that don't exist; or worse still, miss really great soundbites completely.

Some producers use markers (as described in the video)... some producers compile highlight sequences as they are watching.

Personally I have a shocking memory; I need to see all available soundbites written out before me on screen, which is why I type them all up.
Yes it takes some time, but it's way quicker than going back later.

But even if I had a great memory, I would still write up my soundbites. Why?
It comes down to what piece of software you think promos are made with.

Many producers think it's the editing software.
I strongly disagree with this.

I use word processor software to create promos; and compile them using editing software. This may seem like a trivial difference, but it's not.

Promo departments tend to focus very heavily on editing; and what producers do on the editing timeline... especially when you are a trainee.

But ultimately, as I said at the very beginning of the course, this job is about convincing people to watch. And that is done with ideas and words.
It's a sales job.

Eventually, in every career, every promo produceris brought back to this reality.

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