Promo Workshop

for trainees in a hurry...

Here’s your four minute, forty two second training video of everything you’ll ever need to know about TV promo production. It’s promo training for producers in a hurry!

Yes, it’s a rip off of Baz Luhrmann’s Everybody’s Free To Wear Sunscreen;
but of course that's just a kind of mash-up of Sisterlove’s The Hypnotist and Mary Schmidt’s brilliant op-ed Advice, Like Youth Is Wasted on The Young.

This spot was created for the inaugural Australian Promax Conference in 1999; and while it was only supposed to be a bit of a laugh, I think it still holds up pretty well.

Think of it as a postage stamp version of my Promo Workshop Pro Seminars... believe me, if you blink, you'll miss it.

Words: Charley Holland
Voice: Matt Wills
Music: Andy Sidari
Graphics: Richard Grant


Charley Holland is a content creator with 30 years experience in the TV industry. He is reasonably underwhelmed by social media, which is why you can find him on Facebook; LinkedIn; Twitter; Google+

©2013 The Charley Holland Agency