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Promo Workshop

part 2 of 7: How TV Promos Are Made
the promo production process

Outlines the basic, best practice promo production process
from allocation to final analysis.

• introduction to process
• best-practice generic process outline:
–– allocation, briefs, personal organisation
–– pre-production
–– the pitch
–– production
–– post production
• the importance of process

Whilst designed for beginners, experienced promo producers should also appreciate the analysis of what might be lacking in their personal or company production process.

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©2013 The Charley Holland Agency