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Promo Workshop

Introduction to Promos

A series of training videos for aspiring and junior TV promo producers.

In this free promo production training course, you will learn all about TV promos; how to write and create them; and how to get a job in a promo department. Teach yourself how to make promos, movie trailers and ads.

part 1 of 7: what is a promo?

New to promos? Take a deep breath and let's go from the very beginning.

• meet your host Charley Holland
• how this course came to be
• what is a promo?
• the core skill
• essential skill set
• the state of TV promos - a summary

Experienced promo producers can also use this episode to explain to friends and family just exactly what the hell it is you do for a living.

episode guide

• ep1. intro module: introduction to promos [this page]
• ep2. intro module: how promos are made

• ep3. writing module: how to write TV promos
• ep4. writing module: how to watch TV (like a pro)
• ep5. writing module: how to get ideas

• ep6. editing module: introduction to editing
• ep7. editing module: how to edit TV promos

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©2013 The Charley Holland Agency